Softline Retail.

Data Analytics and Reporting

Specialty Soft-1

The 20/20 Data Analytics Platform for Soft Goods Retailers

Within the vast world of retail, softline retailers are special retail companies that manufacture and/or sell apparel, linens, bedding, accessories, and footwear - otherwise known as soft goods.  The often impulsive nature of softline consumers and the increasing adoption of shopping across all channels means that these retailers must focus more than ever on sales and operations optimization, reducing loss, and measuring promotional performance across the enterprise.
2020 favicon

The 20/20 Data Analytics Platform takes your data and processes it on a daily basis to find events and patterns so that they can be presented to you as easily understood alerts and tangible opportunities.  Rather than requiring a team of individuals to mine through long lists of orders to find single events, 20/20 aggregates all of your data in one place so that you can view the company, store, employee, and item performance at a glance simply by logging in.
District Manager DB iPad
Shoe Carnival Case Study

Optimizing Loyalty with Increased Visibility - Shoe Carnival Case Study

Since it's founding, one of the key characteristics of the Shoe Carnival brand has been their unique ability to create an urgency to buy among their customers through limited time promotions, discounts, and special offers.  Today, Shoe Carnival continues that tradition with a variety of omnichannel offers including coupons, discounts, and a newly revamped loyalty and rewards program called Shoe Perks.  This revamped loyalty program made identifying users that weren't following the program rules a much larger challenge than anyone had expected.  Their team needed greater visibility into their most loyal customers and rewards members.

Download Case Study

Chain Wide

Softline Retail Operations

Ensure that your associates, managers, and stores are performing as efficiently as possible by monitoring their sales productivity.  20/20’s specialty operations functionality monitors sales performance metrics like upselling, promotion execution, and customer throughput against labor.  These metrics are available on dashboards as opportunities, visible through many report visualizations, or can be sent directly to an individual with a prescriptive alert.


  • Monitoring labor efficiencies from throughput to average transactions per employee per store
  • Identifying sales productivity of items, locations, and employees
Data Security

Softline Retail Loss Prevention

Retail loss prevention teams drive awareness and reduce losses attributed to employee fraud and operational shrink. 20/20’s specialty loss prevention functionality helps your LP teams bring hidden sources of profit loss to light through analysis of common retail fraud schemes, training processes, and procedural issues that can possibly be improved.  Anything identified by 20/20 to be suspicious or warrant attention is then available as a closed loop workflow so that you can ensure that your LPM’s and LPDM’s are following through on the issues flagged by 20/20.


  • Potential frauds like coupon and ‘sweethearting’ through dollar/quantity thresholds
  • Markdowns highlighted as a negative value metrics
  • Non-receipted returns associated with high theft items like designer clothing and handbags
Merch Brand Performance DB iPad


Download Now

Softline Retail Marketing & Promotions

Gain key insights into the promotional effectiveness of marketing efforts.  Analyze historical data to determine the best performing promotions and use this information to shape future campaigns.  Quickly compare marketing and promotional cost to margin impact to ensure that efforts are driving total profitability, not just unit sales.


  • Determining the effectiveness of discounts and promotions
  • Monitor promotion spend to identify internal and external abuse or misuse
  • Test and measure deals such as flash sales and multi-buy promotions in key areas to optimize before implementing 

Softline Retail Reporting and Finance

Rank locations by financial performance and compare actual expenditures to planned budgets.  Reports can quickly be created to monitor trends, create relationships between any integrated data sources, or help stay compliant with changing regulatory requirements.  Create, edit, and view reports with 20/20's easy to use drag-and-drop, click to drill down functionality.


  • Monitor important KPIs like inventory shrink, financial performance, retail conversion rate, and more 
  • Easily share information between softline departments like apparel and footwear
  • Save time by limiting manual data entry requirements without sacrificing transparency
Query iPad w Receipt View

Contact us today

Please feel free to contact us anytime.

Call us


1020 Briggs Road , 08054 USA

Drop us a line