Data-Driven Insights that Drive Action and Improve Marketing ROI
Gut instinct marketing simply doesn't cut it in today's competitive landscape. To be a data-driven marketer, you need access to all of the marketing data you care about, the ability to turn that data into action, and the power to demonstrate marketing's contribution to the bottom-line.
Agilence can help marketing professionals make the most of their data and measure the effectiveness of their efforts. It's intuitive enough that users don't need a PhD in data science to use Agilence, but powerful enough to meet your department's unique challenges and answer your hardest questions.
Measure Loyalty/Rewards Programs
Harness a vast array of customer purchasing data and loyalty analytics to gain a deeper understanding of customer buying behavior and program effectiveness.
Optimize Promotion Performance
Track the success of historical advertising and promotional campaigns to optimize future efforts and substantially increase return on promotional dollars spent.
Analyze Coupon and Discount Usage
Easily calculate coupon or discount adoption, performance, and ROI to identify customer buying patterns, find ways to optimize future campaigns, and attribute sales to marketing efforts.
Gain Insights Into Customer Behavior
Compile transactional data to build customer profiles and better understand buying habits. Use these insights to build a strategic marketing plan backed by real data.
Improving promotion, discount, and loyalty program performance requires a flexible data analytics platform that can turn your historical data into actionable insights. Agilence provides a simple yet powerful view into these and more metrics to deliver data-driven insights to key decision-makers and drive better business outcomes.
Agilence provides the tools and resources you need to create a marketing strategy that's backed by data and improve marketing ROI. Agilence's marketing functionality helps your teams easily manipulate and analyze data to create understandable reports that drive results.