Coupons and Promotions Module
Discounts, coupons, and promotions are a compelling way to attract buyers and increase their overall spend or “basket size”. They help boost sales of slow-selling items and/or high-priced items, incent trying of new products, reward loyal customers, and can be targeted for specific locations, seasons, or individuals. If not monitored carefully, however, they can also lead to significant margin erosion.
Agilence's Coupons and Promotions Module allows users to analyze data from coupon and promotional programs helps focus on areas that maximize profits while detecting and minimizing loss associated with potentially fraudulent activity.