What is Vertical Business Intelligence?


Technology is great.  So is industry expertise.  When these two assets combine, you get the best of both worlds in the form of Vertical Business Intelligence.  Vertical Business Intelligence is about maximizing your technology investments by investing in solutions with the power to deliver actionable insights to your decision-makers and provide immediate enterprise-wide value. 

The days of the expensive, complex, and resource-draining BI implementation are over.  Unlike traditional “Jack of all trades, master of none” BI solutions, Vertical BI is built by industry experts to solve industry-specific problems, deliver actionable industry insights, and improve enterprise-wide decision making.

Generic Business Intelligence

Takes a one size fits all approach that assumes your needs are the same as everyone else.

Vertical Business Intelligence

Built by those who understand the unique challenges of your industry, and the results you expect.

Vertical BI Methodology

Vertical BI Methodology


The end goal of any advanced data analytics strategy is to make a company data-driven – that is, to consistently benefit from reliable data in an organization-wide manner.  In order to achieve this, organizations must break down data silos and connect various data sources without sacrificing data integrity. 

20/20 utilizes modern technologies to offer an ever-growing portfolio of pre-built integrations.  If an integration you need hasn’t been built yet, our implementations team will build one for you.


You can’t optimize what you don’t measure.  And yet, there is no one-size-fits-all solution that will measure exactly what’s important to your business.  Every business is different and should be treated uniquely, but Business Intelligence systems that were built with industry-specific expertise will get much closer to meeting your unique needs than a generic solution, all without costly customizations.


Raw data in and of itself is not very useful.  Your organization may be sitting on the world’s largest data pile, but it’s useless unless you have the means to translate it into insights that drive decisions In order to understand what your data is trying to tell you, you’ll need to analyze it and have it displayed in a way that makes sense But who has time to wait in an IT queue or learn SQL code? 

In 20/20, users can create and make changes to their reports, dashboards, queries, and automated alerts intuitively, without the help of IT It’s also easy to gain actionable insight at a glance with advanced visualizations.


The true power of data comes when it’s turned into insight, and insight into action.  With the power to uncover valuable insights into organizational performance, enterprise-wide decision-making will be improved with easy-to-use reporting and analysis tools that deliver data-driven insights.